Development of Tuborg Funstore Website

in: Apps, Web Apps Development, Raffles, CBC Group

For Tuborg's Funstore promotion, we have developed a web site where users can sign up, earn points using codes on caps of the Tuborg bottles they have purchased, and redeem prizes and raffle tickets.

During the promotion period, consumers of Tuborg beer bottles were able to log on to the activity site, register, and type in the code embedded behind the bottle caps they purchased. Each such bottle cap is equal to T-Coins points.

After accumulating enough T-Coins points, users can exchange the T-Coins they have in exchange for various prizes distributed on the site - PlayStation, TVs, smartphones, vacations, attractions, and more. The prizes are divided according to weekly allocations, and when the allocation for a particular prize of that week ends, the user can purchase a lottery ticket for that prize. At the end of the week, the lottery system wins randomly from all lottery ticket buyers.

Through the management system, the customer was given the opportunity to control the prizes, their inventory, the prizes that will be distributed in lotteries, and the information displayed on the website. It is also possible in the system to receive an indication of the users of the application, the realization of the prizes and the realization of the lottery tickets. The system was also used by operators, in order to contact the winning candidates and mark them as having been contacted and are approved to win.

The system and site have interfaced with the data of registered users hosted on SalesForce - both for registering and making updates and for receiving information back.

In addition, the system has undergone intrusion tests, to ensure a maximum level of security.

Main app page

My wallet

Realization of a prize

The app on the desktop - entering T-Coins

Management system