WhatsApp Bot Development for a Purim Campaign of Prigat

in: Apps, Trivia Apps, Chatbots Development

As part of a Purim marketing campaign for the Prigat beverage brand, we developed a smart WhatsApp bot that delivered an interactive, engaging, and conversion-driven user experience — from initial exposure to full participation in the activity.

🎯 Project Goals

The main objective was to create a WhatsApp-based digital campaign that encourages purchases (via receipt retention), increases user engagement, and generates high-quality leads while complying with regulatory requirements (age verification, terms approval, and marketing consent).

🧠 User Experience Design (UX Flow)

The bot was designed as an interactive game with a smart, step-by-step flow:

• Welcome Screen & Call to Action
  Introduction to the campaign with quick reply buttons ("More Info", "Ready for the Challenge").

• User Data Collection
  Full name, email, age confirmation (16+), and marketing consent — as mandatory participation requirements.

• Terms & Conditions Approval
  Sending a PDF document and requiring user confirmation before proceeding.

• Music Challenge 🎶
  Users listen to short audio clips and identify Purim-related songs from multiple-choice options.

• Answer Validation Mechanism
  Handling invalid or incorrect responses with smart prompts and retry encouragement.

• Final Step & Additional Data Collection
  Selecting celebration date (14th or 15th of Adar) and confirming a contact phone number for potential prize notification.

• Viral Sharing
  Generating a WhatsApp share link with a promotional video and invitation to join the campaign.

⚙️ Technology & Implementation

Backend

• Conversation Engine based on a state machine architecture

• Integration with WhatsApp Business API for sending messages, buttons, media, and audio

• Advanced flow control with handling of edge cases and unexpected user behavior

Salesforce Integration

• Direct integration with the organization's CRM system for:

  • Real-time lead creation

  • Tracking user progress

  • Logging consents (GDPR / marketing / terms approval)

• Secure API communication with data structures tailored to organizational requirements

Media Management

• Hosting and delivery of audio and video files

• Optimization for fast loading and seamless WhatsApp experience

🔐 Compliance & Data Security

The system was designed to meet legal and regulatory requirements:

• Age verification (16+)

• Explicit marketing consent

• Terms & privacy policy approval

• Secure storage of user data

📈 Results & Business Value

• Delivered a unique and differentiated user experience within WhatsApp

• Increased engagement and user interaction time

• Generated high-quality, validated leads

• Viral sharing mechanism that boosted organic reach

💡 Summary

This project demonstrates how WhatsApp can be leveraged to create advanced marketing campaigns that combine rich user experience, deep enterprise integrations, and full regulatory compliance — all while maintaining simplicity and accessibility for end users.

Conversation with the bot