During June, EL-AL and Steimatzky invited EL-AL passengers to participate in the "Our Story 2" story competition. Flight passengers were asked to write their own original story or continue the introduction of a well-known story.
30 selected stories appeared on the Facebook app for a month. At the end of the month, the selected user who has accumulated the highest score - won a flight ticket abroad.
The app itself was shaped like an open book, with its table of contents page. You could pick the story, and after selecting a story - read it by browsing the book. Every story gets a rating from the users - from 1 to 5 - and each story can be shared, sent to a friend and printed.
The app's main page
Stories page
Story page
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E-mail: info@slash.co.il
Tel: +972 77 804 4844
Address: 120 Yigal
Alon St., Tel-Aviv
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